Mr. Simon Chu has been participating in music productions for over twenty years.

He worked for Nippon Columbia Ltd. in the beginning of 80’s to promote its Japanese records in both Hong Kong and China markets.  In 1981, he signed a contract with the that time popular singer Jenny Tseng and also produced the first digital record ever.  From 1994 to 1998, he has been appointed CEO of the company in Hong Kong.

In 1999, Chu joined Emperor Entertainment Group as the Chief Operating Officer managing music records and agents personnel; artists include Nicolas Tse and Joey Yung.

And in 2001, Chu joined the biggest music record company, Universal Music Group, as the Senior Vice President of Chinese music department, co-operating with some popular artists includes Alan Tam, Hacken Lee, Cecila Cheung and newcomers such as Shawn Yue, Ivana, 2R, etc.

With well-known connections in China, Chu has signed a contract with the new artist, Hins Cheung, who is becoming popular in Hong Kong and Southeast Asia today.  Later in 2004, he has Dao Lang joined to be promoting to all regions.